“The Portland magazine Kinfolk explicitly states on its website that it is a “collectable print magazine” aimed at growing a “readership of young artists and food enthusiasts by focusing on simple ways to spend time together.” The Chicagoan, a Jazz Age Windy City magazine that was relaunched in 2012 by Stop Smiling publisher J.C. Gabel, says it has “embraced the vintage newsstand as a metaphor to bolster our message of substance and style” by setting up pop-up newsstands throughout the Chicagoland area meant to function “much like food trucks.””
- Jason Diamond on the Rise of the Artisanal Magazine for Flavorpill
When I was in journalism school a few years ago, the final assignment for a big group of us was to unveil a profitable business model for a new website. We talked about aggressive advertising deals, but our audience of journalists and industry vets kept shaking their heads. Then we remembered a discarded plan to sell a collectable print magazine to accompany the website. Our audience liked that one. It looks like we were on to something.